retreat marketing & retreat copywriting

You have an ingenious idea to bring together a group of inspired, like-minded people on a retreat...

You can visualise the perfect location, the tangible  energy, the radical transformations, the perfect journey. 

You know you have exactly what it takes to organise and lead a high quality retreat experience, but you have one question- how do people find you? How do you reach out to your perfect audience? How do you effortlessly fill this retreat and make it a life-changing journey for others AND a financial success for yourself?

That’s where I come in. 

Does this sound like a dream?>

  • Learn how to get your retreats FULLY BOOKED with ease

  • Proven marketing techniques to get the RIGHT eyes on your events and offerings

  • Strategy that is easy to implement and WORKS

  • A marketing plan that be REPLICATED each time you launch a new retreat or event

  • Authentic, heart-led copy that CONVERTS


this offering is for you if:

  • You’re about to launch a new retreat or retreat business and need support with your marketing plan and a roadmap of how to get you to exactly where you want to go.

  • You’ve been running retreats for some time but you’re wanting to up-level your digital presence and strategy as well as create more fully-booked events and/or scale your offerings.

  • You love the idea of focusing on your genius zone as the retreat visionary and leader and need someone to devise and/or implement the marketing side of things for you.

Why I love retreat marketing & supporting retreat leaders and venues

I’ve been immersed in the world of retreats and retreat marketing for over a decade, just as retreats were really starting to flourish in the wellness arena. I’ve worked on every level; from idea creation and retreat leadership, to where I prefer to be now- which is behind the scenes in the world of retreat marketing.

I’ve worked with many of the world's global award-winning retreats and retreat centres in Thailand, Bali, Costa Rica, Australia and California. I’ve worked with world famous yoga and wellness leaders. I’ve managed retreat and yoga teacher training booking platforms which expanded my reach to manage marketing content for every single high end retreat around the globe- Ananda, Absolute Sanctuary, Five Elements, Escape Haven, COMO, Revivo, Vikasa, Amanpuri, Amatara, One World and many more.

What makes retreat marketing my niche isn't just the amount of time and experience I have in this field. 

It is also my respect, understanding and inherent passion for the retreat industry. 

Over the last two decades, I have personally witnessed hundreds of people transform their lives through a retreat journey. 

My own inherent belief is that every single person needs, and deserves, to experience the magic of a retreat. I’m guessing that you may feel the same way and that your retreat offering is equally as powerful.

Your retreat marketing needs:

I work with you to determine your specific retreat marketing needs and devise a strategic marketing plan to support you to fill your retreats. This can include:

  • Website sales pages and website copy

  • Newsletter marketing plan  and newsletter copywriting

  • Creating opt-ins and funnels with lead magnets

  • Social media strategy and social media copywriting

  • Third party booking platform listings

  • Press releases and public relations

 

how we create fully booked retreats…

Your retreat vision & leadership

As a retreat leader, you have an admirable toolkit of skills; you have the wisdom, confidence, vision and competency to sail the ship, refine the trajectory, and allow people to disembark at the end of the journey feeling entirely new and reconnected with the best version of themselves.  

I see retreat leaders as lighthouses; sturdy, beaming silhouettes on the horizon, helping guide people home to themselves, their truth, their centre. 

My retreat marketing expertise

What a retreat leader like yourself may not have in that toolkit, is a marketing degree, a copywriting degree and a plethora of digital marketing wisdom that is needed to reach the people you created it for. 

In my experience, finding support or outsourcing your retreat marketing allows you to stay in YOUR zone of genius so all you need to worry about is showing up to a fully booked retreat and working your magic. 

Fully booked retreats

You’ll gain all the wisdom and know-how to replicate your retreat marketing plan each and every time you launch a new offering.

You’ll have a roadmap to follow so you know how to communicate your offerings, how to reach the right audience, when and how to launch effectively and expert tips on how to price and sell your retreats.

You can run with your roadmap, or I can keep supporting you along the way.

 

how we can work together:

There are several ways we can work together to implement your personalised retreat marketing plan. This can be project-based, retainer-based or a personalised VIP day:

project-based retreat marketing

Many of the above marketing services can be offered at an hourly rate or project based rate. For example, you may enlist me to create your sales page, edit your website copy, create a newsletter funnel or devise a social media marketing plan. You may need a press release written or strategic copy for your Facebook ads. Project based means we simply work on the areas of marketing you need assistance with. You can pick and choose where you feel you need support and we create a package or hourly rate based on these needs.

  • This option works specifically well for retreat leaders that offer one-off retreats, or several retreats a year. The work we do together can be replicated and used again each time you launch a new retreat offering. You will have all the tools you need to continue on your own with the option to reach out for support anytime. 

retainer-based retreat marketing

If you are looking for marketing and copywriting support on a more long- term or ongoing basis, we can work together with a retainer package. This means I carry out the marketing work for you. This could mean I manage your social media content, write and send your weekly newsletters, create SEO-optimised blogs for you each month, manage your social media advertising or consistently manage your third party retreat booking platforms. 

  • This option works specifically well for retreat leaders who offer ongoing retreats, own a retreat center or feel more confident having their marketing needs carried out by a professional to free up time for you to work on the areas of your business that you love.

vip day for retreat leaders

We can book a VIP day together where we go over your retreat, your current marketing and your marketing goals. From there, I will create a strategic marketing plan for you to follow with ease and clarity. If you need additional support, you can book additional hours that are either project-based (short term) or retainer-based (ongoing for as long as you require.)

  • This option works specifically well for retreat leaders that love the idea of a jam-packed day of guidance and support to talk through your retreat plan and bounce marketing ideas together. This is ideal for retreat leaders that would love help devising a retreat marketing strategy that you can then walk away with feeling confident and motivated to execute.

Ready to make marketing your retreat simple & effective?

Let’s connect! I work with you individually to determine your exact needs.

Contact me via the button below and we can either communicate via email or line up a call to talk.

  • Wow! I got goosebumps reading it!

    I cannot thank you enough for helping me on my journey. I just wanted you to know how grateful I am. I sent my business coach my sales page and website copy and this was her response:

    “Wow - I got goosebumps reading it. LOVE IT! And it completely resonated with me - like e.v.e.r.y sentiment. Get me on that list for your Bali retreat!”

some final words of wisdom…

Due to my passion for the retreat industry I offer competitive prices to help you make your retreat dream a reality. Over my time working in the retreat arena, I have seen many enthusiastic retreat leaders fail; either launching retreats that never fill, or running retreats without making any profit. Why? Well….

  • Newsflash: Marketing a retreat is not the same as marketing a yoga workshop! 

  • Newsflash: Marketing a retreat requires more than posting a reel on instagram!

  • Newsflash: Retreats CAN be profitable, sustainable and fill quickly and effortlessly- but you need a strategic marketing plan to make this happen (unless you're Beyonce offering a Hip Hop Yoga Retreat on a private Caribbean island for only $100 per person- now that won’t require too much marketing power, right?!) 

 Frequently asked questions

Do I need to have run retreats before?

Not at all! This is for any level of experience. Whether this is your first retreat or you have been running retreats for years, I will cater the marketing and stagey work to your needs and experience.

I'm running events not retreats, can you help?

Yes! Pretty much ALL of the marketing strategy here applies to events and workshops as well as retreats. So please, get in touch if you’re looking for marketing support for your events or workshops.

I'm good with social media but need help with my website- is that ok?

Absolutely. You can pick and choose which marketing services you require. If social media is easy and enjoyable for you, that’s a great start. We can simply work on the areas of marketing that you feel you need more support with.

Will I have everything I need to continue marketing after our time together?

Depending on how we work together, you will have a strategy and roadmap to follow if you choose to continue with your marketing solo. Of course, marketing is an expertise and it is also an industry that is always changing! However, you will have a much deeper understanding of how to market your offerings in a way that is effective. You can always reach out anytime you need more support or guidance.